Sony India on Thursday (March 6, 2025) roped in rapper and singer Karan Aujla as its new brand ambassador for its audio category. Previously, the Japanese electronics major had King as the category’s brand ambassador who was continuing from his official announcement in May 2023.
With Karan Aujla as its new brand ambassador, Sony will be expanding its ULT portfolio which was rebranded in 2024 offering premium headphones and wireless speakers with technologies like noise cancellation.
Sony said that ULT has grown 2X year-on-year in India.
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“Sony India is dedicated to delivering top-tier audio products that resonate with music lovers across the country and beyond. We are excited to welcome Karan Aujla as our new brand ambassador for the audio category. His global appeal, strong connection with audience and passion for high-quality sound, makes him the perfect fit for this collaboration. Together, we aim to elevate the way music is experienced, delivering immersive sound that truly connects with fans everywhere,” said Sunil Nayyar, MD, Sony India.
Karan Aujla said, “Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s commitment to delivering top-quality audio perfectly aligns with my passion for music and the standards I believe in. Sony has been a part of my musical journey for years, and I am thrilled to collaborate with a brand that shares my vision of bringing powerful, high-quality sound to audience.”
Published - March 06, 2025 12:55 pm IST
