Xiaomi India has appointed Sandeep Singh Arora as its chief business officer, in order to drive the company’s business development, partnerships, market presence, and revenue growth.
Arora’s past areas of expertise include leadership in product marketing, category management, retail operations and brand strategy. He has over 30 years of experience with managing consumer brands, said Xiaomi India in a press release.
Arora was previously the Head of the Online Business Unit at Samsung India’s Consumer Electronics division, and then the Head of Marketing Communications. He has also held leadership positions at Bennett, Coleman & Co. Ltd. (The Times of India Group), PepsiCo India, and Unilever.
“Xiaomi India is at the forefront of transforming the tech landscape in India and its commitment to making innovative technology accessible to all is truly inspiring. The culture, the core values and the dynamism of the brand is unmatched and resonates with my values. Our focus will be on delivering exceptional products to aspirational Indians. I am looking forward to this new innings and contributing to the success of Xiaomi’s business in India,” said Arora, Chief Business Officer, Xiaomi India.
Published - January 03, 2025 01:45 pm IST
