IBM and L’Oreal have announced a collaboration to use IBM’s gen artificial intelligence (AI) to find new insights in cosmetic formulation data, use of sustainable raw materials, for energy and material waste reductions.
This custom AI foundation model will be engineered to significantly increase the ability of L’Oreal Research & Innovation teams to reach extra performance and consumer satisfaction in every cosmetic category.
“The formulation foundation model is believed to be a first-of-its-kind in the industry, redefining AI innovation at the intersection of beauty, chemistry and technology,” the companies said.
The creation of this AI model will use a large number of formulations and component data points to accelerate multiple tasks to be performed by L’Oreal, including the formulation of new products, reformulation of existing cosmetics and optimization for scale-up production – tools that will better equip L’Oreal’s 4,000 researchers worldwide over the next several years.
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In addition, IBM Consulting will support L’Oreal in its aim to rethink and redesign the formulation discovery process.
Foundation models are a type of AI model trained on a broad set of unlabeled data, capable of performing various tasks and applying information from one situation to another.
“As part of our Digital Transformation Program, this partnership will extend the speed and scale of our innovation and reformulation pipeline, with products always reaching higher standards of inclusivity, sustainability, and personalisation”, declares Stéphane Ortiz, Head of Innovation Métiers & Product Development – L’Oreal Research & Innovation.
“This collaboration is a truly impactful application of generative AI, leveraging the power of technology and expertise for the good of the planet”, said Alessandro Curioni, IBM Fellow, Vice President Europe and Africa and Director IBM Research Zurich.
Published - January 16, 2025 06:25 pm IST
